5 Skills That Every Business Owner Should Have

Not everyone will be good at running a business. Why? It’s not because of having a degree or having connections or a large amount of money to get started. Running a business really requires having a decent amount of discipline and the ability to develop the following skills.

  • Organization - Being organized is one of the most important things to help run a business. If you’re working for yourself, your system only has to make sense to you; but, if you have partners or employees, it’ll help immensely to have systems or programs in place so people can find documents, tools, etc. This will help with accounting, marketing, sales, and day to day operations.

  • Financial literacy - Businesses deal with money every day, so having an idea of how money works is immensely important. This means understanding both revenue and especially expenses. Many new business owners don’t do a great job tracking those expenses and are surprised to see how much they’ve spent, making this an important skill to develop as it impacts everything from accounting to sales and pricing to managing the business as a whole.

  • Problem solving - Being able to think through problems and to find solutions is tremendously important to running a business, especially since the goal for many companies is to solve problems faced by their potential customers. Being able to apply that same skill to the business itself, to learn new things and get creative, will help with managing employees, operations, sales, supply chain management, risk management, and many other aspects of the business.

  • Optimism and a Positive Outlook - This isn’t just an attitude, but is a true skill when it’s applied. Being a business owner is challenging, but the owners who can find a way to enjoy these challenges and even make them fun are the ones that are more likely to succeed, to identify business opportunities, to attract better employees, be better managers, and to get more sales.

  • Communication - Being able to share your ideas and thoughts in a coherent and capable way is a tremendously important skill to have, both with the members of your team as well as your customers. Those that don’t communicate well realize how expensive this can be eventually when the problems occur, but those that are able to understand what they’re told and to effectively communicate with others end up being better leaders, are better able to attract potential customers, and to retain them once they’ve made the sale.

These skills alone may not guarantee success in business, but they’re the foundation that successful businesses are built upon.

- John Thrush

Starting A Business? Choose the Right Business Structure!

You’ve come up with a business idea and decided to start a company. Excellent! But what’s next? How do you do it? Do you hire an attorney to file the registrations? Do you pay a registered agent? What kind of business structure do you need?

There are several options on how to get started and registered as a business. Going with an attorney or other service generally costs more, but is often faster; however, there is still a chance that things may not go as expected and it’s very likely that the business owner will be the one who has to deal with the fallout. This is why we typically recommend that anyone starting a business be the one to file everything so that they are fully aware and informed of the process.

Another important factor is making sure that owners choose the right business structure as it affects their liability, taxes, ability to raise funds, and management of the business. There are also some business structures that are easier to change later should the situation of the company change. Here are several business structures with some benefits as well as detriments to choosing them.

Sole Proprietorship

The Sole Proprietorship is the simplest structure. A single individual owns and operates the business. This is useful when starting out as it’s cheap to start, cheap to maintain, requires limited paperwork, and allows complete control over the business. The income taxes are filed on your personal income tax return and sales taxes are handled much the same way as other structures.

Some disadvantages that should be kept in mind are that your business liabilities are also personal liabilities. This means that if someone comes after your business, they can come after everything that you own as well. You also can’t officially raise capital to start the business… in other words, you can’t have investors. You can accept loans or gifts from people to start the business, but it’s important to keep in mind that these are personal rather than linked to the business because you are the business.

Partnership

A Partnership is a business owned by two or more people. These can include General Partnerships (GP), Limited Partnerships (LP), and Limited Liability Partnerships (LLP). This shares ownership and responsibility of the company while combining resources, skills, and expertise. These require registration with the state as well as with the IRS in most cases and will have annual responsibilities to keep that registration active; however, these are neither complicated nor very expensive. 

Some potential disadvantages with LLPs are that there are limitations in their ability to raise outside capital. There is also the potential for conflict between partners, which is why it’s always a good idea to have a well thought out partnership agreement in place before business activities really start. And, while partnerships generally shield liability to the limited partners, general partners have unlimited liability and risks. Finally, although this is a pass-through structure and taxes are ultimately paid with the partners’ personal tax returns, a separate tax return must be filed at an additional expense.

Limited Liability Company

The LLC is a hybrid business structure that provides the liability protection of a corporation with the tax benefits and flexibility of a partnership with less formalities than a corporation. LLCs have a great deal of flexibility in management and tax options. Because there’s no firm limit on the number of owners, this makes them useful for everything from a single individual to large companies. This makes them very useful as subsidiaries for specific functions of larger companies (e.g., Amazon is a corporation, but operates a number of subsidiaries including Amazon.com LLC and Amazon.com Services LLC). LLCs are also commonly used in private equity to collect funds from multiple investors in order to put those funds into other companies. As with Partnerships, taxes are paid on the personal returns of the owners of the LLC and, if there’s a single owner, the business tax return can be filed as part of the personal return.

LLCs can also take on outside investment from individuals as well as organizations including other LLCs. They also protect the personal assets of owners by limiting losses to what is invested in the LLC, meaning they’re attractive to people looking to put money into private companies. Another advantage to LLCs is that they can be converted into S-Corporations or simply treated as an S-Corporation for tax purposes without much difficulty.

Though LLCs are flexible, there are some disadvantages based on how complex management and operations get. Like partnerships, there are some registration requirements that can increase in complexity depending on how the LLC chooses to operate. Also, the number of members in an LLC can increase the potential for disagreements, meaning partnership agreements are highly advisable before conflicts occur. Another disadvantage is that, unless the LLC is taxed as an S-Corp, income that passes through to owners of the business is subject to Self Employment tax. Finally, if there is more than one owner or in special circumstances, LLCs require separate tax returns to be filed with the IRS and possibly multiple states depending on the business operations and owners. 

S-Corporation

A Corporation is a separate legal entity from its owners. We’ll talk first about the S-Corporation. This is a special type of corporation that passes its income, losses, deductions, and credits through to shareholders for federal tax purposes. This provides the benefits of a corporation without double taxation. This also provides the same limits in liability as LLCs. Like LLCs, S-Corps can take outside investment, allowing up to 100 members. An interesting advantage to S-Corporations is that owners active in the business are paid as employees rather than partners. This means their employment taxes taxed only on their earnings rather than the total income of the business. If the business is profitable, this can result in owners paying less in taxes.

Many of the disadvantages are similar to those of partnerships and LLCs. All members of an S-Corp must be individuals rather than LLCs or other corporations. This makes them somewhat less flexible than LLCs. Another disadvantage is that all S-Corps, even those with only a single owner, must file separate tax returns from the owners. This and other registration requirements can make them more complicated than LLCs, but this is highly dependent upon the complexity of the business.

C-Corporation

The C-Corporation is generally reserved for more complex businesses with multiple owners with the intention of scaling. Like LLCs and S-Corporations, they limit liability to owners. They also allow investment from individuals and other organizations such as LLCs and other C-Corps, which means they’re also capable of incredible flexibility and complexity. C-Corporations are also the most common form of business structure if ownership is expected to change regularly and if it’s intended to last past the lives of the founders. Larger and more experienced investors also tend to prefer investing in C-Corporations because the reporting requirements tend to be more strict.

Despite their scalability and potential for perpetuity, there are many disadvantages to C-Corps. First, their complexity makes them difficult to set up and maintain without some degree of expertise. There are also more regulations and oversight that go along with them (e.g., the reporting requirements mentioned earlier), which means it can cost more to stay in compliance… and even more in fines if you’re not. Another disadvantage, double taxation, is unique to the C-Corp. Whereas other structures are pass-throughs where all taxes are paid by the individual owners, the C-Corporation must pay income tax on its profits and the individual owners pay taxes on the dividends received. 

Which business structure makes the most sense for your company means looking closely at what the business will do and how you expect the operations to change over time. While the LLC has the most flexibility and will work for most businesses getting started, it’s best to put in some thought about the ownership, goals, and operations of the business over the next few years. Doing things right the first time can save a great deal of time and money in the long run. If you want to do things right or just want to bounce some ideas around, give Brightleaf Consulting Group a call. We love talking about these things and helping people make informed decisions!

- John Thrush

Looking to Attract Investors? Would a Huge Tax Break Help Them Decide?

Attract Investment with QSBS Tax Benefits

How a company is formed has a significant impact on its options later. In some cases it can limit from whom a company can receive investment. There are also cases where certain tax benefits are provided that aren’t available in other types of investments.

One example is Qualified Small Business Stock (QSBS). Investors can leverage QSBS to significantly reduce their taxes by taking advantage of benefits provided under Section 1202 of the IRS Code. To take advantage of these benefits, there are quite a few requirements.

First, the acquisition must be for a business that is 1) a C corporation with 2) gross assets of $50 million or less obtained 3) when the stock was issued that is 4) actively engaged in a qualified trade or business. The businesses that are eligible include:

  • IT Technology such as software or hardware development or other technology-related fields

  • Biotechnology and Healthcare including pharmaceuticals or medical devices

  • Clean Energy and Environmental Technology

  • Agricultural Technology

  • Educational Technology

  • Consumer Goods and Services

  • Manufacturing

  • E-commerce and other Platforms

There are also many businesses that are specifically excluded. Among these include:

  • Personal Services Businesses where the principal asset is the reputation or skill of one or more employees (e.g., accounting, law, consulting, engineering, or financial services)

  • Farming

  • Natural Resource Extraction (such as mining or drilling)

  • Hotels and Restaurants

  • Retail Businesses

Obtaining the stock directly can include exchange for money or property, but can also include compensation for services as is the case for many founders of companies.

These are the first steps to be eligible. Before these benefits can be realized, though, 1) the stock must be held for more than five years and 2) at least 80% of the corporation's assets must be used to actively conduct the qualified trade or business mentioned above. This basically means QSBS is a long term investment that creates a viable business and will ultimately reward investors for the risk they took in investing. So what are the rewards?

If all conditions are met, investors can potentially exclude up to 100% of the gain from federal income taxes upon the sale of QSBS. The exclusion amount is subject to a cap, typically $10 million or 10 times the stock’s basis, whichever is greater. This gain can then be excluded from taxable income to  reduce your overall tax liability. If an investor chooses to reinvest the proceeds from the sale of QSBS into another QSBS, they might be able to defer some or all of the gain. There are concerns in regards to Alternative Minimum Tax (AMT); however, changes to the tax code have mostly eliminated this concern.

Because QSBS has the potential to be a massive benefit, it’s critical to keep detailed records of any investment, including how and when the stock was acquired, the cost basis, and the holding period. As with any tax benefit, it’s also worth working with a tax professional who understands these benefits. QSBS rules can be complex and tax laws tend to change or be challenged in the courts. And while there are a great deal of barriers to QSBS, it could have tremendous benefits that would attract investors to companies that meet these required criteria.

If you’re considering starting a company that will raise funds from investors, wouldn’t it be useful to work with professionals who can help you understand your options and assist in making critical decisions that will affect the company moving forward? Reach out to Brightleaf Consulting Group and let us help your vision become a reality.

- John Thrush

Finding the Perfect Fit: Why Client-Accountant Matching Matters at Brightleaf

Finding the Right Fit Improves Your Accounting Experience

At Brightleaf Accounting and Consulting, we believe that the right fit between a business and its financial team is crucial for success. As a firm specializing in accounting, consulting, and payroll services, we've seen firsthand how a well-matched partnership can drive business growth. Let's explore why finding the right fit is so important and how we at Brightleaf ensure we pair each client with the perfect team members.

Understanding Your Business Needs Every business has unique financial requirements. Some need basic bookkeeping, while others require complex financial planning or specialized services like payroll management. At Brightleaf, our first step is always to thoroughly assess your specific needs. This allows us to match you with the team members best equipped to add value to your business.

Experience and Expertise

While all our team members possess strong general accounting skills, we also pride ourselves on our diverse range of specialized knowledge and certifications. Many of our professionals are certified in popular accounting software like Xero and QuickBooks Online (QBO). Our payroll specialist is also certified, providing expert guidance in this critical area.

At Brightleaf, we often pair clients with multiple team members to leverage different skills and specialties. For instance, you might work with our payroll specialist for payroll needs, an accountant for general reconciliation, and a senior accountant for insights into financial data and reports such as balance sheets and profit and loss statements. This approach ensures you benefit from the full spectrum of our team's expertise.

Communication Style and Availability

Clear, timely communication is at the heart of our client relationships. When we onboard a new client, we establish clear rules of engagement between you and your Brightleaf team members. We discuss your preferred contact methods, frequency of updates, and availability expectations. Whether you prefer regular check-ins or as-needed consultations, we tailor our communication style to suit your needs.

Technology and Tools

In today's digital landscape, we understand the importance of technological compatibility. Our team's certifications in Xero and QBO demonstrate our commitment to mastering the tools our clients use. We're always ready to adapt to our clients' preferred systems and stay ahead of the curve, introducing new financial technologies that can streamline your operations and provide deeper insights.

Cultural Fit and Values Alignment

At Brightleaf, we believe that shared values and business philosophy contribute significantly to a successful partnership. We strive to understand your company culture and vision, ensuring we pair you with team members who align with your approach. This cultural fit leads to a more intuitive, productive relationship that goes beyond basic number management.

Cost vs. Value

While we're sensitive to budget constraints, we encourage our clients to view our services as an investment rather than an expense. Our certified team is committed to providing value that exceeds our cost, from ensuring compliance to identifying growth opportunities and potential savings.

At Brightleaf, we're dedicated to creating the best possible fit for each of our clients. When you partner with us, we don't just assign you to a single accountant. Instead, we carefully consider all these factors to pair you with the Brightleaf team members best suited to your unique needs and business style, ensuring you have access to the right expertise for every aspect of your financial management.

We believe this commitment to finding the right fit sets us apart from other small accounting firms. It's not just about providing accounting services; it's about building lasting, productive relationships that contribute to your business success. If you're looking for a financial partner that truly understands the importance of a good match and brings certified expertise across multiple specialties to the table, reach out to Brightleaf today. Let's explore how we can be the perfect fit for your business needs.

- Sharon Mangrum